After first defending Anheuser-Busch in the controversy over Bud Light partnering with “transgender” social media influencer Dylan Mulvaney, last weekend, podcaster Joe Rogan blasted the beer giant over the new pro-America ad it released as a way to stop the bleeding.
Faced with a massive boycott from consumers and a revolt from distributors that was hurting its bottom line, Anheuser-Busch last week cynically released a new ad to try to appeal to its more patriotic conservative customers, featuring one of the iconic Clydesdale horses and scenes from America.
The ad fooled nobody, as most critics saw it for what it was – a cynical ploy to buy back the support by shamelessly trying to toss them a bone.
During Saturday’s broadcast of “The Joe Rogan Experience,” Rogan and his guest comedian Jim Breuer watched the ad, which Rogan described as “the dumbest pro-America rah-rah” that is “stupid and cliché.”
Rogan said the ad was “so dumb” that it hurt his feelings.
As the narrator in the ad continued prattling on, Rogan started laughing, asking what the narrator was talking about.
Rogan said he would have respected Anheuser-Busch more if the commercial included Dylan Mulvaney “cartwheeling into the frame.”
Finally, Rogan had enough of the commercial, shouting, “Shut the f**k up!”
He suggested that the commercial was an AI-generated “version of the perfect American commercial,” adding that while it didn’t have anything to do with drinking Bud Light, it did make him want to move to Montana.
On Tuesday, the New York Times reported that two Anheuser-Busch executives, Bud Light Vice President of Marketing Alissa Heinerscheid and Daniel Blake, the head of Anheuser-Busch’s marketing, have been placed on leave over the blowback from Bud Light’s partnership with Mulvaney.
By the week ending on April 15, sales of Bud Light had already dropped by 17 percent, the Times reported.