(TheLibertyRevolution.com)- After sinking to its lowest-ever ratings in 2020, this weekend’s broadcast of the 73rd Primetime Emmy Awards enjoy a bit of a ratings bounce, finally reversing the show’s steady decline in viewership.
Sunday’s Emmy Awards broadcast on CBS garnered 7.4 million viewers – a 16 percent gain in audience over last year’s abysmal 6.37 million.
While the 2020 anemic audience was blamed on the COVID pandemic response, the fact is, the Emmys have been struggling to attract viewers even before the pandemic hit. The last time the Emmys had an audience larger than Sunday’s 7.4 million was in 2018 when 10.2 million viewers tuned in. But even that was an 11 percent decline from 2017.
Variety tried to explain away the low ratings from Sunday’s broadcast by pointing out that it aired at the same time as NBC’s Sunday Night Football, and a primetime major league game between the Mets and the Phillies. Sunday Night Football garnered 20.2 million viewers compared to the Emmys 7.4 million.
But the Emmy Awards have always had to compete for viewers. That’s how television works. So, as far as excuses go, the “but other things were on at the same time” argument is pretty lame.
Variety also pointed out that, despite a still less-than-usual audience size, the Emmys was still able become the top-trending topic on all social media platforms – creating 43 billion impressions. This was a 33 percent increase over both 2020 and 2019.
What Variety doesn’t mention, of course, is the Emmys became the top trending top largely because of the controversy over maskless celebrities appearing in large groups in close quarters and violating LA County’s COVID restrictions while the staffers who worked the show were hidden behind masks.
In other words, the Emmys wasn’t trending because people were excited about the program; it was trending because Hollywood stars are bunch enormous hypocrites and the American people are sick and tired of these “Rules for Thee, Not for Me” COVID policies.